Defining your why - Building your Lifestyle Business Series

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This is the first post in a new series and your guide to building your own lifestyle business. Every Monday I'll be sharing a new post designed to help you build the foundations of an abundant, freedom-based business. 

Defining your why

Before you do anything else to launch your business, you need to define your WHY. Starting a business comes with many challenges and discovering your WHY provides you with the fuel and motivation to carry on when things get tough. 

Everyone has a WHY. Your WHY is the purpose that inspires you and knowing what it is, gives you a filter to make choices that are aligned with what you are trying to create. 

Most of us live our lives by accident — we live as it happens, we are in reaction mode. When we are tuned into our WHY it helps us to be intentional about our path. 

How to discover your why

Define success

The first step is to define what success means to you, so you know how to achieve it. We all have a different perspective on success, so it's important to figure out what it looks like for YOU. 

  • What does success look like for you? Think outside of the confines of financial success - what will make you feel fulfilled? 
  • How will you know when you have achieved success? 

Get inspired

Think about who or what inspires and motivates you. Maybe it’s a loved one or a mentor. Maybe it's someone you follow on Instagram. 

  • What is it that draws you to them?
  • What causes or beliefs do they talk about?

It's all about the feelings

Once you have an idea of what success means to you, consider the feelings behind it. For example, if success looks like earning 6 figures a year... what is behind that? Freedom? Ease? Keep digging until you get to the real why. 

Don't stop at the first why

When I work on helping my coaching clients to discover their WHY, I ask them to dig really deep. When they share their WHY, I'll ask them again... "but why do you want that?". I'll keep asking until their response is fueled with passion. 

Keep questioning until you find a WHY that creates emotion for you. Your WHY should drive you, it should get you fired up and excited every time you think about it. 

A final note

It can be tempting to skip this step when starting your business, but don't! The biggest reason I see people fail is because they haven't tapped into what really drives them. Conversely, the most successful entrepreneurs are super clear on the reasons behind why they do what they do.

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